Conclusion

For our project we selected Nintendo Company not only because it represents the major player in today’s gaming industry, but also because it offers an exceptional example of a company which has been able to thrive in market dominated by far larger competitors through relentless innovation.

With the introduction of video game console Wii, Nintendo gained its competitive advantage and has been changing the definition of the home video game console significantly. With the console Wii, Nintendo introduced a revolutionary wireless controller with unique motion-sensitive game play options making gaming more creative and fun for players of every age.

Through our research we have learned the importance of implementing business strategy in company’s planning in order to be effective and efficient in the future. Nintendo's business strategy is to greatly differentiate its products from its competitors by offering low cost strong value innovations. We have also learned the great importance of Technology, Business Intelligence and Data Mining in today's highly competitive business environment and how crucial they are for effective decision-making. Nintendo's innovative technology changed the way we play and perceive video games today.

As Nintendo continues to pursue the gaming expansion into the future, Nintendo will face new and unique challenges to make its products more relevant to its customers.

Network

• Wireless LAN
  Nintendo can use a local wireless network (LAN) which allows connect up to 16 players between 30 to 100 feet away.

• Internet
  Nintendo connects to the Internet, a vast network of computers that connects millions of people all over the world through Nintendo Wi-Fi connection.

• The interface for Nintendo's Wii console is the Nintendo Wii Controller (Wiimote) which include 3-axis accelerometer, buttons, speaker, vibration feedback, and a Bluetooth wireless link. Nintendo DS's interface is DS Brut which is a slot 1 DS card with a number of interface pins. Both are used for communicating with external devices.

• In order to connect to the Internet, Nintendo uses components such as wireless router, a device that passes network traffic between smaller sub-networks of a large network, or Nintendo’s Wi-Fi USB Connector. This accessory allows Nintendo’s users who do not have an existing Wi-Fi connection to create one through their broadband or DSL connected computer. It is also possible to use LAN adapter to connect Nintendo to the DSL modem (Digital Subscriber Line), a high speed Internet connection over a telephone line, however, using router will allow one to use PC and Nintendo at the same time.


• Nintendo uses Wi-Fi- microwave transmissions, a type of radio transmission, media.
  
• Nintendo provides its own Nintendo GameCube communication software.

Internet Connection

In order to connect to the nternet through Nintendo’s Wii console or Nintendo DS, existing broadband connection, such as Cable, DSL or Fiber Optic, must be established. With an existing wireless connection or a Wi-Fi hotspot, Nintendo will establish wireless connection automatically through wireless router. For wireless connection or Wi-Fi, the 802.11b Wi-Fi has a data rate of 11 Mbits per second and has an indoor range of 30m or approximately 98 ft. The 802.11g has the same indoor range, however the data rate is at 54 Mbits per second. For wired access point, such as wired router or broadband modem, the LAN Adapter can be used to enable an Ethernet connection from the wired access point to the USB ports on the console

• Nintendo introduced voice over IP headset supporting Nintendo DS console. The headset is used to chat over a Wi-Fi Internet connection to opponents during specific games.

Network and Information Security

Nintendo respects the privacy of online visitors and regards the security of their personal information as being of the highest priority. The security and confidentiality of customer’s information is extremely important to Nintendo. That's why Nintendo has technical, administrative, and physical security measures in place to protect customer’s personal information from unauthorized access and improper use. In the event Nintendo enhance or merge customer’s personal information with data collected from other sources, Nintendo takes reasonable steps to maintain the integrity and quality of that personal information. For example, an e-mail address is personal identifying information. Nintendo protects the privacy of the sender by limiting access to e-mail messages and keeping them in a secure e-mail system. Nintendo also applies authenticity and availability of their services and products to ensure its customers that products and services they are buying are trustworthy and available when they need it.

Nintendo's Domain

http://www.nintendo.com/

Links

http://money.cnn.com/magazines/fortune/fortune_archive/2007/06/11/100083454/index.htm