Conclusion

For our project we selected Nintendo Company not only because it represents the major player in today’s gaming industry, but also because it offers an exceptional example of a company which has been able to thrive in market dominated by far larger competitors through relentless innovation.

With the introduction of video game console Wii, Nintendo gained its competitive advantage and has been changing the definition of the home video game console significantly. With the console Wii, Nintendo introduced a revolutionary wireless controller with unique motion-sensitive game play options making gaming more creative and fun for players of every age.

Through our research we have learned the importance of implementing business strategy in company’s planning in order to be effective and efficient in the future. Nintendo's business strategy is to greatly differentiate its products from its competitors by offering low cost strong value innovations. We have also learned the great importance of Technology, Business Intelligence and Data Mining in today's highly competitive business environment and how crucial they are for effective decision-making. Nintendo's innovative technology changed the way we play and perceive video games today.

As Nintendo continues to pursue the gaming expansion into the future, Nintendo will face new and unique challenges to make its products more relevant to its customers.